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Privacy Policy

Sunshine for Breakfast Privacy Policy


This privacy policy describes how Sunshine for Breakfast protects and uses any information you provide when you use this website.

Sunshine for Breakfast is committed to ensuring that your privacy is protected. If you provide any information whilst using this website, then you can be assured it will only be used in the ways described in this privacy policy.

Sunshine for Breakfast may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

This privacy policy was updated on: 28th August 2020

If you have any questions about this policy, please email [email protected].

What information is collected?

Sunshine for Breakfast (SFB) may collect the following information:

• Name
• Contact information, including email address
• Demographic information such as postcode, preferences and interests
• Other information relevant to customer surveys and/or offers

How is your information used?

When you purchase something from, as part of the buying and selling process, the information you give us is collected, such as your name, address and email address.

This information is used as part of internal record keeping to process orders, shipping and/or returns, and also to improve products and services.

When you browse the SFB store, your computer’s Internet Protocol (IP) address is automatically received. This provides information about your browser and operating system.

If you opt in to receiving the SFB email marketing, your email address and name will be used to send you information about SFB news, events, offers or other relevant updates.

SFB is committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, SFB has put in place suitable physical and electronic procedures to safeguard and secure any information collected online.

Consent – Controlling information about you

When you provide your personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, this implies that you consent to SFB collecting this information and using it for that specific reason only.

If SFB asks for your personal information for a secondary reason, like marketing, you will directly be asked for your consent to opt in to these communications.

If you change your mind, you may withdraw your consent at any time by:

• Click ‘unsubscribe’ at the bottom of any SFB email communications to opt-out of future emails

• Email [email protected]

• Or update your marketing subscription preferences here: [Link].

SFB will never lease, distribute or sell your personal information to third parties unless SFB is required by law to do so.

Any personal information held about you is stored and processed in line with General Data Protection Regulation (GDPR) 2018.

The SFB website may contain links to other external websites. Please note that SFB has no control of websites outside of the domain. If you provide information to a website to which SFB links, SFB is not responsible for its protection and privacy.

Always be wary when submitting data to websites. Read the site’s data protection and privacy policies fully.


What is a cookie?

A cookie is a small text file placed on your computer’s hard drive when you visit a website. Cookies are sent back to the originating website on any subsequent visits, or to another website that recognises that cookie.

Cookies are useful because they enable websites to recognise your computer and store your preferences. This helps you navigate between pages efficiently and generally improve the user experience by presenting content, options or functions that are specific and more relevant to you.

You can find more information about cookies at:

The cookies used on the SFB website have been categorised based on the categories found in the ICC UK Cookie guide.

1: Strictly necessary cookies

These cookies are essential to enable you to move around the website and use features, such as accessing secure areas of the website. Without these cookies services like shopping baskets or e-billing cannot be provided.

2: Performance cookies

These cookies collect information about how visitors use a website, for example, which pages visitors go to most often and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and anonymous. It is only used to improve how a website works.

By using the SFB website, you agree that these type of cookies can be placed on your device.

3: Functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

By using the SFB website, you agree that these type of cookies can be placed on your device.

4: Targeting or advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisations.

How SFB uses cookies
SFB may use cookies to:

• Analyse website traffic using an analytics package. Aggregated and anonymous usage data helps to improve website structure, design, content and functions.
• Test content on the SFB websites. For example, 50% of users might see one piece of content, the other 50% a different piece of content.
• Store information about your preferences so you can be presented with information you will find more relevant and interesting.
• To recognise when you return to the SFB website: you may be shown relevant content, or provided with functionality you used previously.

Cookies do not provide SFB with access to your computer or any information about you, other than that which you choose to share with SFB.

Controlling cookies
You can use your web browser’s cookie settings to determine how the SFB website uses cookies. If you do not want the SFB website to store cookies on your computer or device, you should set your web browser to refuse cookies.

However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you. Unless you have changed your browser to refuse cookies, the SFB website will issue cookies when you visit it.